Product design for The Guardian
I worked on the film player design and re-designed the iOS & Android app for the 2018 rebrand
Working method
As a Senior Digital Designer, working closely with user researchers and software engineers
2016 — Present
The Guardian Documentaries
The Guardian's documentary film series fit awkwardly with the rest of the Guardian's content, and was not being recognised by readers despite it's high quality.
The new design established the series in readers' minds, and offers an easy way to promote new film to engaged readers.
A Guardian documentary was nominated for an Oscar in 2019.
Working method
As the designer for the video team at the Guardian, collaborating closely with developers and user researchers
Strategy: promoting new launches
Our research found that users were confused about the documentary film series. Without already knowing about Guardian documentaries, it's easy to assume documentaries refers to reviews of other documentaries, or perhaps news clips.
We created a documentaries newsletter, that was promoted by showing a trailer of the closest upcoming release at all times — with the newsletter being a notification when it's out. Using this strategy we bypass confusion about the documentaries, harness the audience of the series, and built a powerful tool used to this day to promote all new releases.